Would you buy from a brand you had never heard of? Most would only do so after carrying out some research into the company and, let’s be honest, who has the time for that when there are well-known brands offering another option? Even if they do go ahead with the transaction, they would be aware that they were taking something of a risk. Companies spend years building up a brand that is trusted by their customers and recognized by many, but is there a way to speed up the process?